Institute of Contemporary Art, San Diego

More options.

A new entry on the regional arts scene gets the tools to address divergent objectives.

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Challenge

How does a new arts organization balance edginess and awareness?

With a courageous mission to present experimental art that questions everything—and equally ambitious goals to bring art to everyone—the ICA San Diego needed a flexible, multi-functional identity that would create instant recognition and invite people into the experience.

More was possible.

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Logo

See the C.

A bold, out-of-proportion C references “Contemporary” within the full name, creating a memorable mark at even the smallest sizes. For more expressive applications, stylized alternate Cs enable the brand to emphasize an ever-changing dynamic.

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Brand Voice

More ways to be seen.

Used in headlines, the bold C becomes a shorthand for “see” that brings the brand into the conversation, reminding everyone there’s always something new to C.

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Digital

Matching color to campus.

With two locations—ICA Central and ICA North—hosting a full slate of programming, the organization needed to ensure visitors arrive to the right place. A vibrant color system gives each campus a distinct presence throughout the digital experience.

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Outcome

More recognizable.

The new identity toolkit enables a range of different uses, helping the ICA create more impact in more places.

“MiresBall has created a strong and recognizable brand identity that can evolve over time, with tools to keep it fresh and interesting.”

Gaela Fernandez Florin

Director of Advancement, ICA San Diego

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