They were open, honest, and direct… Working with them was always a really good experience.
Intel | Business
Sharing the vision of a global technology leader.
Challenge
How is industry influence communicated?
At the core of the digital revolution, Intel needed to deliver a far-reaching, future-forward message to the industry. Expressing the company’s behind-the-scenes role was essential to being seen as an agenda-setting technology leader.
Campaigns
Mobile on the move.
Intel technology’s ubiquity in the global computing ecosystem is visually represented as the brand takes center stage at Mobile World Congress, with ad placements in Barcelona Metro stations and the European edition of the Wall Street Journal.
What’s next in tech?
Illustrating the unexpected ways in which the company impacts everyday life, a print, digital, out-of-home, and video campaign aimed at industry opinion leaders boosts Intel’s corporate citizenship ratings.
Environments
A space on the global stage.
One of the world’s largest technology events, Telecom World Geneva represented an important showcase for Intel industry leadership. The design concept—based on the company’s 12-inch silicon wafers—tied together a 2-level, 2500-square-foot space, while also extending to house product displays, photography, and messaging. Similarly themed print, digital, and out-of-home placements supported the company’s event presence.
Power to the processor.
A showcase for the world’s biggest technology brands, the Consumer Electronics Show is a place to go big or go home.
Intel arrived with a simple, confident message, visualizing what is normally an invisible ingredient to convey the essential role its products play in the computing ecosystem.
Solving the education equation.
Seizing opportunity in the growing edtech category, Intel communicated clear understanding of the needs of teachers, administrators, and government policymakers at the education community’s premier global conference.
Themed event space and supporting campaigns offered an engaging entry point to deeper conversations with customers and partners.
Photography
Intel, in everything.
A meticulously constructed image combines photography and CGI to illustrate a comprehensive vision of Intel technology.
