An iconic brand gets the tools to tell its story.
Intel operates in every major market around the world, addressing diverse consumer, business, and industry audiences, as well as its own employee population. The tech leader needed a nimble agency partner to help it meet a range of needs consistently and effectively.
Providing guidance, specs, and downloadable assets all in one place, the Intel Brand Portal aligned strategy and messaging for hundreds of global agencies and marketers, accelerating the uptake of a new identity system.
Directing productions on three continents, we helped Intel convey the impact of its technology around the world by creating a library of authentic, culturally appropriate images.
Unscripted voices woven together create an authentic narrative that reflects the passion and commitment of Intel employees.
A visual demonstration of what’s missing—more women in engineering roles at Intel—creates a powerful recruiting message.