Intel
An iconic brand gets the tools to tell its story.
Challenge
How does a global organization communicate more efficiently?
Intel operates in every major market around the world, addressing diverse consumer, business, and industry audiences, as well as its own employee population. The tech leader needed a nimble agency partner to help it meet a range of needs consistently and effectively.
Brand toolkit
More convenient means more consistent.
Providing guidance, specs, and downloadable assets all in one place, the Intel Brand Portal aligned strategy and messaging for hundreds of global agencies and marketers, accelerating the uptake of a new identity system.
Photography
Visuals with a global view.
Directing productions on three continents, we helped Intel convey the impact of its technology around the world by creating a library of authentic, culturally appropriate images.
Gallery
Video
Intel, from the inside.
Unscripted voices woven together create an authentic narrative that reflects the passion and commitment of Intel employees.
Campaigns
Facing up to workforce diversity.
A visual demonstration of what’s missing—more women in engineering roles at Intel—creates a powerful recruiting message.
We’d look to them for strategy and for how we might develop and promote the branding… They listened, and the relationship was collaborative.