A new concept in home appliance retail raises its profile.

Pirch Miresball Store Front

How does a reinvented category claim new territory?

With showrooms that invite customers to imagine themselves in a home outfitted in premium fixtures and appliances, Fixtures Living needed a brand reset to live up to its retail experience. A new name and identity set the stage for expansion into high-end shopping centers, establishing PIRCH as a home improvement destination.

Pirch Miresball Cafe

Adding just a little spin to the spelling, the name identifies the store as the place to improve your nest.


Visual identity

A stylized branch underscores the meaning of the brand’s new name.

Pirch Miresball Store Exterior
Pirch Retail Company Logo Before
Pirch Retail Company Logo After
Brand toolkit

The colorway, patterns, and simplified mark supports a refined, high touch offering.

Pirch Miresball Letterhead
Pirch Miresball Icons
Pirch Miresball Sticker
Pirch Miresball Business Cards

The premium look and clean readability are evident at every scale.

Pirch Miresball Coffee Cup
Pirch Miresball Apron
Pirch Miresball Delivery Truck

I default to MiresBall when I want a partner that’s intimately involved with brand strategy.

Jim Stuart, Founder PIRCH
Clutch Review

Within a year of the brand relaunch, the elevated retail experience debuted in top markets around the U.S.