Shure Headphone Packaging

Audio Brand Enters Retail with Bolder, Brighter Design

As seen in Packaging World Magazine; originally published on January 20, 2015.

Shure, Inc. of Niles, IL, has built a reputation in the audiophile world for high-performance microphones and audio electronics, including premium, professional-quality headphones. In January 2014, as the company readied a new line of budget-priced headphones for the retail market, it turned to design agency MiresBall to develop package graphics that would attract a new, and younger, audience to its established products.

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