Facelift a Lesson in Taking Care of the Brand

As seen in San Diego Business Journal; originally published on July 10, 2015.

When one of the world’s more polarizing brands makes a change to its logo, it makes headlines.

What started as a way for college students to connect is now a way for a billion and a half of us to share our lives, many of us several times a day. Facebook just redesigned their word mark: That’s designer code for “they have a new type treatment.”

And the social networks are all a buzz…

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