Audio brand enters retail with bolder, brighter design

Shure Headphones Srh

Bright colors differentiate packaging for a line of high-quality, budget-priced headphones from Shure.

Shure, Inc. of Niles, IL, has built a reputation in the audiophile world for high-performance microphones and audio electronics, including premium, professional-quality headphones. In January 2014, as the company readied a new line of budget-priced headphones for the retail market, it turned to design agency MiresBall to develop package graphics that would attract a new, and younger, audience.

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