MiresBall Named 2x Packaging Winner in HOW International Design Awards

SAN DIEGO—MiresBall was named 2x as a winner in the 2014 HOW International Design Awards for its packaging designs for Ballast Point Brewing & Spirits. The competition features top design excellence from creative agencies and individuals around the globe.

A team of design-industry veterans judged nearly 1,000 entries in 14 categories, and selected 292 winning projects that demonstrated an ideal mix of concept, strategy and execution. International Design Awards is a global creative competition; each year, winners represent countries in Europe, Asia, Latin America and North America.

The award winning Ballast Point beer cans and 22 oz. cases packaging designs were part of the top-to-bottom brand refresh. For craft brewing, MiresBall extended their identity to a new medium of beer cans, developed a simple core design using key brand elements, and incorporated a color-coded system for differentiating the individual beers.

The 22oz. cases were boldly designed to be distinct from its competition and from a far, easily communicate with distributors and consumers its beer variety featuring a color-coded system with old world typography.

“We’re thrilled to be recognized for our packaging work by HOW for Ballast Point. It’s exciting to see the brand evolve. What began as a rebranding and repackaging project has now opened new distribution nationwide, the development of a beer garden and spirits bar at Petco Park, San Diego, a recent launch of a Kitchen and Tasting Room in Little Italy and now a new 100,000-square foot brewery,” explained partner and creative director Scott Mires.

Other winning projects included Target Corporation, Microsoft, Audi, 
Williams-Sonoma and The Coca-Cola Company. All winning projects will be featured in the March 2014 issue of HOW Magazine.

To learn more about Ballast Point Brewing & Spirits view the full case study.