Shure finds its voice in corporate audio conferencing

After nearly a century of shaping sound on the world’s biggest stages, an industry icon brings extraordinary sound to the conference room.

Millions of people know Shure as the manufacturer of the world’s most iconic microphones. Founded in 1925, Shure products have gone into battle with bomber crews in World War II, been on the desks of presidents since JFK, and in the hands of rockstars from Elvis Presley to Lady Gaga. Today, one of every two microphones sold around the world is a Shure.

But making people sound extraordinary on stage and in the studio wasn’t enough. With dispersed teams and increasingly remote collaboration, businesses can now benefit from the Shure ecosystem of audio conferencing solutions that bring studio-quality sound to any room.

To help build awareness in this new category, Shure asked MiresBall to develop a campaign to introduce the brand to IT decision makers. Drawing on deep knowledge accrued over a 15-year relationship with the company, we crafted a story that connects Shure heritage to the needs of today’s enterprise customers.

By visually linking music-making in the recording studio with Zoom-like conferencing, we reinforce the key message—that collaboration and sound go hand in hand—in a way that only Shure can.

Rolling out globally in the second half of 2022 with display ads, video, and a rich landing page, the campaign creates an online journey designed to move the user from awareness to consideration—and ultimately purchase.

And we like the sound of that.

It's been a long-standing challenge to find a way to make use of Shure's immense musical heritage to support our now leading position in audio for the workplace - and I think you've achieved that very powerfully and effectively.

Chris Merrick, Senior Director, Global Marketing—Integrated Systems