San Diego Foundation (SDF) kicked off its 50th anniversary celebration in November 2024 with a commemorative logo, updated website, and The Art of Impact donor event at the Museum of Contemporary Art, San Diego.
This was the official launch of Fifty&Forward—a campaign created by MiresBall in collaboration with the SDF team—to celebrate the foundation’s 50 years of collective impact, including $1.8 billion granted to nonprofits since 1975.
The campaign is also an invitation for donors, partners, and the community to come together in support of the next 50 years.
We created a suite of storytelling assets for the campaign, building on all our work with SDF to date, including the new brand identity launched in 2023 (see here).
In 2025, there will be a phased rollout of print, digital, and broadcast assets. The first TV spot released in January highlights the organization’s early work and demonstrates its leadership in the region.
More will unfold throughout the year, including a second broadcast spot in March. Stay tuned!