Out of Box Experience

As seen in BRANDPackaging; originally published on June 16, 2016.

Unboxing videos have become a legitimate way for brands to gain customers’ interest and trust.

Don’t let Pandora’s unsuccessful mythological version cloud your idea of unboxing: This newer, worthwhile trend lets brands develop a personality, is welcomed by millennials, and helps consumers overcome trust issues toward a product or corporation.

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