Ballast Point Brewing & Spirits

More visible.

A $1 billion acquisition follows brand and packaging overhaul.

Challenge

How do you gain ground in a crowded category?

With national distribution on the horizon, Ballast Point found their brand identity didn’t align with their award-winning beer and spirits.

More was possible.

Ballast Point tap handle design
Brand strategy

A more unified approach.

Solidifying the Ballast Point brand meant creating an outward expression of their internal standards, to capture both their passion and personality.

Dedicated to the craft became the axiom to guide everything else.

Ballast Point tagline development
Visual identity

A more legible logo.

We refined the brand’s iconic sextant, rope, and ribbon and amplified the brewer’s commitment to craftsmanship.

A stronger, more significant visual identity with bold, unflinching typography added more heft, more ballast.

Ballast Point pint glass design
Packaging

A more recognizable product.

We tapped the potential in the fish illustrations and angling-inspired names.

The new bottles, cans, and cartons offered up a potent taste of the brewery’s dedication, and Ballast Point stood out—on the shelf and at the bar.

Ballast Point bottle design
Website

A more engaging experience.

The people, the history, every beer, every award—the full Ballast Point story, accessible anywhere.

Post-refresh, visitors stuck around twice as long.

Outcome

More valuable.

86% compound annual growth rate from 2012–2014.

$1 billion acquisition by Constellation Brands in 2015.

“MiresBall are truly champions of our brand. Their insight and design sense helped accelerate our growing momentum. We get just as many comments on the look of our bottles as what’s inside of them.”

Hilary Cocalis

Director of Marketing, Ballast Point Brewing & Spirits

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